Make Better Business Decisions

I help leaders and founders eliminate the hidden biases that distort decisions, slow execution, and cost revenue.

I help leaders and founders eliminate the hidden biases that
distort decisions, slow execution, and cost revenue.

Hi, I'm Christine

Award-Winning MedTech Founder, Decision Distortion Expert & Speaker

I focus on what most strategies overlook: the subconscious patterns shaping how decisions are made and executed

By addressing these hidden distortions, I help leaders and founders operate with clarity, make better decisions, and drive stronger business outcomes and impact.

As seen on

As seen on

When I step on stage, I focus on
what most decision-making strategies miss.

I equip the audience with a practical framework to eliminate subconscious distortions that affect decision quality, execution speed, and business outcomes.

The hidden cost of distorted decision-making

Most performance issues in business aren’t strategic, they’re subconscious.

$250 million per year is lost in a typical Fortune 500, due to inefficient decisions (Source: McKinsey Research)

80% of new products fail, due to poor strategic decisions   (Source: Harvard Business School)

67% of business strategies never translate into action, due to biased decision-making (Source: Harvard Business Review).

36 cognitive biases typically distort product development and innovation decisions (Source: MCP-CE).

When leaders aren’t trained to make decisions under pressure, they default to subconscious patterns.

When leaders aren’t trained to make decisions under pressure, they default to subconscious biases.

Up to 95% of leadership behaviour is driven by the subconscious, showing up as cognitive biases that distort how decisions are made and executed.

When founders or executives lead from subconscious conditioning:

  • They over-analyse and miss opportunities
  • Even strong strategies fail to be fully executed
  • Stress-driven errors bleed revenue
  • Reactive decision-making affects the team
  • Founder burnout and turnover increase 
  • Productivity and ultimately profits suffer 

So, how do leaders change the internal conditioning that keeps recreating the same results?

Without internal alignment, growth creates friction instead of momentum.

Your Subconscious ↓

When founders and executives eliminate subconscious friction, they are able to:

  • Make clear, aligned decisions in times of rapid change 
  • Replace overwork with effective, intentional action
  • Execute and lead at their highest level 

And when that happens, their business thrives.

Through my proven behavioural framework The Subconscious Mastery Methodβ„’ β€” I help founders and executives eliminate the subconscious biases that distort decision-making and aligned execution in fast-changing business environments.

Not your average Keynote Speaker

What can your audience expect?

  • Measurable ROI and actionable tools aligned to their execution challenges
  • An engaging, interactive experience that identifies and interrupts subconscious friction live
  • Neuroscience- and behaviour-based insights that create lasting performance change
  • High-energy delivery that leaves audiences clear, focused, and ready to execute

Challenges my signature keynotes can help with:

  • Decision–Action Gap
  • Decision-making under pressure
  • Increased business impact
  • Stress-driven errors
  • Leadership turnover 
  • Sustainability
  • Emotional intelligence
  • Burnout Prevention

Not Your Average Keynote Speaker

What can your audience expect?

  • Measurable ROI and actionable tools aligned to their execution challenges
  • An engaging, interactive experience that identifies and interrupts subconscious friction live
  • Neuroscience- and behaviour-based insights that create lasting performance change
  • High-energy delivery that leaves audiences clear, focused, and ready to execute

Challenges my signature keynotes can help with:

  • Execution Gap
  • Decision-making under pressure
  • Scaling without burnout
  • Stress-driven errors
  • Leadership turnover 
  • Sustainability
  • Emotional intelligence
  • High-change environments

Speaking Testimonials

Nicole M. Bianchi - Chief Bravery Officer and
 Tough Talk Expert

β€œChristine’s talk helped me identify and release the internal blocks I have been struggling with. I leave with clear, actionable next steps.” 

Hilary L. Hahn - Artist, Business Mentor, and Experience Designer 

β€œChristine delivered a
life-changing talk that expanded how our attendees see both themselves and their business potential.”

Zendy Wendy - Elite Retreats Designer
and Coach

"Christine helped me see how my leadership choices connect to a much bigger impact. I left with a new level of clarity for how I lead my business."

Eliminating subconscious friction isn't just about business results.
It’s about changing the world, one leader at a time. 

The Peace Project

As more high-impact leaders master their internal conditioning, world peace becomes increasingly possible within this century.

Christine is your go-to expert in Behavioural ROI for founders and executives

Why Christine?

  • Former MedTech Founder with a successful exit
  • Creator of an award-winning clinically validated behavioural tool
  • 10+ years working with founders and executive leaders
  • Trained in Psychology, Healthcare Management, and Neuroscience
  • Award-winning entrepreneur 
  • Hundreds of successful and happy founders and executives

What happens when you align your Subconscious

Katie Papa - Content Marketer & Copywriter

β€œI healed chronic anxiety in just 4 weeks. 3 months later, I’m fully booked and I know more clients are coming.”

Ignacio Canales - Med Tech Founder

β€œI had burnout, insomnia, skin rashes & no clarity in business. After 10 weeks, I healed it all & sold part of my company.”

Greetchen Ernst - Professional Acrobat & Coach

β€œI gained the confidence to land a hand balancing job at Cirque du Soleil (the best circus in the world!).”

How to eliminate subconscious friction in your business

Subconscious Mastery Membership

is the foundation for sustainable high-level execution

Discover the proven framework that teaches founders and executives how to identify and remove subconscious patterns that limit execution and results.

1:1 Work for Founders & Leaders

is the fastest way to remove subconscious friction

Highly personalised subconscious reprogramming for the proven, rapid resolution of chronic stress patterns, unexplained symptoms, and financial upper limits.

R. - High-Impact Marketing Consultant

β€œMy lifelong digestive issues healed within six weeks of subconscious work. With my energy back, I shifted my business model, started showing up online again, and grew to six figures in under eight months.”

T. - Brand Strategist

"I had been β€˜playing small’ because of my childhood conditioning. Through mastering my subconscious, I’d quadrupled my income, raised my prices without fear, and finally felt safe taking up space as a leader."

R. - Branding & UX Studio Founder

β€œThe day after changing my subconscious OS my money scarcity, a small 2,000 USD project came in with set the tone for scaling to 130K in the coming months. I now charge 15–30K for premium projects without hesitation.”

Let's turn internal friction into revenue and impact.

Subconscious Mastery for Founders & Executives

A psychology-based, neuroscience-informed method for visible business results through measurable inner change.

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Weekly insights and tools to identify and change the subconscious blocks holding back your leadership, execution, income, energy, and health β€” straight to your inbox.

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